You may recollect AMD's Radeon HD 6870 shipping for $240 on launch, and the HD 6850 for $180, both very attractive prices. AMD kept the theme going with the Radeon HD 7800 series. ![]() The launch prices of Radeon HD 7900 series resembled those of NVIDIA's high-end GTX series, the Radeon HD 7700 series products ask a couple of dozen Dollars too many. AMD appears to have exploited this late-coming by NVIDIA. NVIDIA hasn't even started with its next-generation GPU lineup, leaving its previous-generation to defend itself against a reinvigorated AMD lineup.
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